The Farrier and Hoofcare Resource Center

The primary goal of advertising and promotion is to expose your products and services to the largest number of targeted potential customers at the lowest per contact cost. Basic "Marketing 101." It's crucial in todays econimic that you invest your advertising dollars wisely for maximum exposure.

The F&HRC Marketplace is the premiere online location for advertising your supplies, products and services, because:

1. The F&HRC consists of over 150,000 pages of farrier/hoofcare educational material, including our world-reknown Forums. All of this material acts as a huge "magnet," attracting your targeted audience.
2. The F&HRC has almost 8,000 registered members, making it the largest farrier/hoofcare organization in the world. Members are joining at over 100 per month!
3. Every month the F&HRC is visited by over 125,000 people, from about 100 countries, resulting in over 5,000,000 hits.
4. There are over 165 million web sites in existence, and in terms of traffic, the F&HRC ranks at about 635,000. This means the F&HRC is in the top 1/3 of 1% of all sites on the web. Not bad for a site devoted to horses feet!
5. Over 1,000 web sites have links sending targeted traffic into the F&HRC.
6. The F&HRC offers you multiple ways to promote your supplies, products and services. Have your own dedicated forum. Or promote by using video and photo galleries. Write educational articles demonstrating the use of your products. There's a lot of flexibilty here.
7. The F&HRC advertises in major equine publications, so you don't have to.
8. The closer you are to your competition, the more business everybody does. That's why we have malls, outlet centers, the "car dealership" part of town, food courts, etc.... This is a basic principle of marketing taught in business school. There's only one farrier/hoofcare "mall" in existence, the F&HRC Marketplace. It's proven itself for 13 years. Your business can't afford not to be a part of it.

One of the questions we're frequently asked is, "I already have a web site standing by itself. Do I need to move it to be able to take advantage of the benefits of the Marketplace?" The answer is no. Although we do offer web site creation, maintenance and hosting services, if you already have a web site there's no need to move it or change your current maintenance program. Your site may join the F&HRC Marketplace very easily, and you'll still have full access and control of your site, just as you do now.

Don't delay. To obtain details on having your web site join the F&HRC Marketplace, contact Baron at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .